The Spahr Center

Person writing on a whiteboard with a black marker in a bright room with a window and potted plants.

The Creative Challenge

The Spahr Center needed a website and logo redesign aligned with its current goals and rebranding efforts.

A person drawing or sketching on architectural blueprint papers with a pen on a wooden table, with model house images and a smartphone nearby.

Brand Strategy

We facilitated a half-day kick-off session with branding exercises to help get key stakeholders ideating and aligned on who The Spahr Center is, wants to be, and what that might look like visually.

A white paper with the logo of The Spahr Center, featuring a colorful circular design with trees, rainbows, and silhouettes of nature scenes, with black text below reading "The Spahr Center."

Design

We identified that the logo had to showcase the grassroots feel of Marin County while still communicating that they are an LGBTQ+ serving organization.

We designed the website map so users could easily navigate The Spahr Center's various programs. This vibrant minimal layout is more accessible, clearly communicates programming, and represents The Spahr Center's current work and vision.

View of a glass door with a logo featuring colorful trees and the text 'The Spahr Center', with a blurred street scene in the background showing parked cars, buildings, and leafless trees.

Impact

Designing a more seamless website experience enables people to find the information they need faster, including details about overdose prevention, HIV prevention, access to counseling services, and more.

Full Homepage Design

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