San Rafael Chamber
Subscription Scope of Work:
Print and Digital Ads
Social Media Graphics
Website Graphics
Stationary
Email Campaign Templates
The Creative Challenge
The San Rafael Chamber, facing constraints in both staff and time, sought external support for its graphic design needs. They also required more clarity regarding their desired visual identity since there was a discrepancy between their envisioned presentation and the actual visual portrayal.
Brand Strategy
We assembled the team for an intensive brand strategy session, delving into the core aspects of their brand identity, goals, and target audience. We facilitated direct engagement with members of their target audience to validate their assumptions. The outcome of this collaborative effort was a comprehensive branding sheet, encapsulating key insights that not only steer their organizational direction but also serve as a visual guide, ensuring cohesion in both perception and representation.
Design
We seamlessly transitioned into the role of a dedicated design partner, addressing their extensive design requirements. The implementation of a flexible and well-organized subscription model streamlined the process of submitting design requests and managing ongoing projects. The culmination of these efforts ensured that our designs were not only representative but also impeccably aligned with their refined brand identity.
Impact
We modernized and streamlined the San Rafael Chamber's brand, significantly enhancing its appeal and bolstering credibility. This transformation resulted in heightened audience engagement, evident through increased website activity, amplified social media interaction, and expanded reach. Ultimately, we helped the Chamber reach its audience more effectively and contribute toward creating a healthy, inclusive, and resilient community.
