Allies for Change
Subscription Scope of Work:
Website Redesign & Maintenance
Redesigned Brand Identity
Print and digital collateral, including press packs, stationery, & handouts
Email Campaign Templates
The Creative Challenge
Allies for Change needed a unified and contemporary brand identity that would effectively mirror their business goals and values. The objective was to establish a consistent narrative, positioning the brand as an authoritative figure in non-medication healing practices in the San Rafael area.
Brand Strategy
Through extensive strategy sessions, we delved into the business's core values, deciphering the most impactful messaging to convey these values and encapsulate the overarching business vision authentically. Our analysis revealed an opportunity to strengthen the brand's positioning as an expert in the field. Allies for Change possessed a wealth of knowledge and experience that demanded a spotlight.
Design
Leveraging insights from our brand strategy sessions, we formulated a comprehensive plan. This involved:
Consistently creating email newsletter content
A website redesign
A redefined brand identity
Impact
The redesigned website now harmoniously reflects the brand's values, goals, and visual identity, presenting a modern and user-friendly interface. This transformation resulted in a noticeable surge in website traffic and interaction. Additionally, we crafted cohesive print and digital collateral, including press packs, stationery, and handouts, significantly enhancing the overall customer experience and understanding of the business. Our ongoing email campaigns have effectively positioned Allies for Change as authorities in non-medication pain management in San Rafael.
